Product promo videos
A launch clip that fits in a feed.
A promo video is not a demo. A demo shows how something works; a promo says why anyone should care. That means fewer screens and more statements, and a pace that keeps a thumb from scrolling past.
The structure is old and reliable: name the problem, show the alternative, prove it with three concrete points, then ask for the click. What changes with a short feed is the length of each part — a few seconds each, not a minute.
The shape of the video
Slide 1 — the problem
A single sentence in large type. No logo yet: the viewer has not decided to care about you, only about the problem.
Slides 2–4 — three reasons
One claim per slide, one visual per claim. A device scene, a screenshot or a number. Animate the number if it counts up; otherwise let the text arrive and hold.
Slide 5 — the proof
The product doing the thing, in a frame that matches the claim. If you have a real screenshot, use it; a mock-up undermines the point you just made.
Slide 6 — the ask
The name, the logo and one action. If the video lives on a landing page, the action can be “start free”; on a feed, it is usually “link in bio”.
Why it works
The slide structure forces the argument to be short. If a reason needs three sentences, it is two reasons.
A brand profile keeps the palette and the logo identical across a campaign, so the second clip looks like the first.
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