Terms of Service

Visual Ideas is a free, browser-based platform with three tools: an email template builder and HTML exporter, a social media content calendar with manual analytics tracking, and an AI-powered tool that turns a webpage or text into a printable carousel deck for LinkedIn. All three work fully without an account; creating an account and subscribing to Pro adds cloud sync, image uploads, and AI generation capacity. It is operated by Cristian Istrate, an individual operating as a sole trader ("we", "us"). By using the site you agree to these terms. If you do not agree, please do not use it.

The email builder creates and exports HTML email markup. The social calendar helps you plan content and record engagement data you enter yourself. The carousel builder generates a print-ready HTML/PDF document from a webpage or text you provide, using an AI model to extract and structure the content. On Pro, the service additionally hosts images you upload, sends messages through the SMTP server you configure, syncs your email and calendar data to the cloud, and runs AI carousel generation up to your plan's monthly limit.

This service does not manage mailing lists on your behalf. Without an account or a Pro subscription, none of the three tools sends email, hosts images, or syncs data anywhere — everything stays in your browser until you choose to sign in or upgrade.

The editor is usable without registering. Cloud sync is included with Pro: subscribers' saved templates and uploaded images sync across their devices, with no invitation or waitlist — an active Pro subscription is all that is required.

You retain all rights to the designs, text, images, and other content you create with or supply to the tool. We claim no ownership or licence over it. For visitors without an account, we never receive that content at all — it stays in your browser.

You are responsible for ensuring you have the right to use any images, fonts, trademarks, or copy you place into a design, including images referenced by URL.

The Export design (JSON) function exists specifically so you can keep your own backups. Using it is your responsibility, not ours.

Email clients render HTML inconsistently, and we can't guarantee a given email design will display identically across every provider. Similarly, carousel decks are exported using your browser's print function — exact appearance can vary slightly depending on your browser and operating system's print settings. AI-generated carousel content is produced automatically from the source you provide and may occasionally contain inaccuracies; you're responsible for reviewing generated content before publishing or sharing it.

You are responsible for testing every message before sending it. The service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

You alone are responsible for complying with the laws that apply to the email you send. That includes, depending on where you and your recipients are, the GDPR and PECR in Europe, the CAN-SPAM Act in the United States, and CASL in Canada. Among other things, these commonly require a valid postal address, accurate sender information, a working unsubscribe mechanism, and an appropriate lawful basis or consent for the message.

The editor requires you to supply a real unsubscribe URL before it will export a design containing a footer block. That is a helpful guard, not legal advice, and it does not make your message compliant on its own.

You agree not to use the service to design or distribute unlawful content, malware, phishing, or unsolicited bulk email.

Your responsibilities when using AI carousel generation. You're responsible for only submitting URLs or content you have the legal right to use — this includes respecting the copyright and terms of service of any website you ask the tool to process. We provide the tool; we don't review or verify that you have rights to the content you submit, and you agree not to use it to process content you don't have a legitimate right to reference or summarize.

All three tools — the email builder, social media calendar, and carousel builder — are free to use without an account, with your work stored locally in your browser.

A single Pro subscription, €7.99 per month, applies across your entire account and includes:

• Email builder: cloud sync of your templates, hosted image uploads, sending through your own configured SMTP server, and access to Pro-only starter templates.
• Social calendar: cloud sync of your clients, entries, and analytics, plus hosted image uploads.
• Carousel builder: AI-powered deck generation from a webpage or text, up to 20 generations per month.

Pro is billed as one flat subscription — there's no separate charge per tool.

Payment is taken by Stripe on its own hosted checkout page. We never receive or store your card details. Your subscription renews automatically each month until you cancel.

Cancellation. You may cancel at any time. Pro remains active until the end of the period you have already paid for, after which the account returns to Free. Designs already synced to your account are not deleted when Pro ends, but they stop syncing and become read-only — export anything you need to keep.

Right of withdrawal. If you are a consumer in the EU, you normally have 14 days to withdraw from a distance contract. By subscribing and gaining immediate access to Pro features, you request that performance begins during that period and acknowledge that you lose the right of withdrawal once the service has been fully performed. Where the right still applies, contact us at the address in section 11 and we will handle the request.

Refunds. The 14-day statutory right of withdrawal described above is what we offer, as required under EU consumer law. We do not operate a discretionary or no-questions refund window beyond it. Because Pro is billed monthly rather than annually, cancelling stops the next charge and you keep access for the remainder of the month you have already paid for.

We make no uptime commitment. We may modify, suspend, or discontinue any part of the service — including features described in the documentation — at any time. Where a change materially reduces what a paid subscription provides, we will give notice to the email address on the account before it takes effect.

To the fullest extent permitted by applicable law, we will not be liable for any indirect, incidental, special, consequential, or exemplary damages, nor for loss of data, profits, revenue, goodwill, or business, arising out of your use of or inability to use the service.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, or for fraud. If you are a consumer in the EU or UK, your statutory rights are unaffected.

Subject to the paragraph above, our total aggregate liability arising out of or in connection with the service is limited to the total amount you paid us in the 12 months preceding the claim. If you have never paid us anything, that amount is zero and the free service is provided as-is.

These terms are governed by the laws of Romania, and disputes are subject to the courts of that jurisdiction. Consumers retain the right to bring proceedings in their country of residence where local law provides it.

Questions about these terms, cancellation requests, and withdrawal requests under section 7: support@visual-ideas.eu.

Operated by Cristian Istrate, sole trader, Bragadiru, Romania.