LinkedIn videos
A professional clip that respects the feed.
LinkedIn is read more than it is watched. Autoplay is silent, the feed is dense, and the viewer is at a desk with a hundred other things asking for attention. A video that works here is legible without sound and makes one argument.
That usually means landscape or square, with the text doing the work a voiceover would do elsewhere. It also means a slower pace than a reel: the viewer is reading, not scrolling with a thumb.
The shape of the video
Slide 1 — the claim
A sentence you would defend in a meeting. Not a question, not a teaser — the thing you actually think.
Slides 2–4 — the argument
Three slides, each one supporting the claim with something concrete: a screenshot, a number, a before-and-after.
Slide 5 — the caveat
The honest limit of the argument. It is what separates a point of view from an advertisement, and it is usually the most-read slide.
Slide 6 — the invitation
A question or a link. Leave the comment prompt in the post text rather than on the final slide.
Why it works
Landscape keeps text at a comfortable size in the desktop feed, where most of these videos are watched.
Captions and on-slide text mean the argument survives the muted autoplay.
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