App and website demos
Show the product doing the thing.
A demo video answers one question: what does this actually do? It does not need a presenter, a script or a studio. It needs a recording of the product, a device to put it in, and a few lines that say what to notice.
The best demos are short because they show one flow, not the whole application. Pick the moment where the product becomes obvious — the report that builds itself, the form that fills in, the chart that updates — and build the video around that moment.
The shape of the video
Slide 1 — the promise
One line about the outcome, not the feature: “Invoices without the spreadsheet.” Keep it under eight words and give it two seconds on screen.
Slides 2–4 — the flow
One slide per step. A laptop or phone scene with the recording playing, plus a caption that says what the viewer is looking at. Trim each clip to the part that matters and speed up the waiting.
Slide 5 — the result
A still of the finished thing: the report, the invoice, the dashboard. This is the frame people remember, so give it time and keep the text minimal.
Slide 6 — what next
A closing slide with the name and one instruction: try it, book a call, download it. Add the logo and stop.
Why it works
A recording inside a device reads as real in a way a mock-up never does, and it costs one screen recording instead of a design pass.
Because each step is a slide, changing the wording of a caption is a text edit, not a new capture.
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