Social Calendar

Getting a real week of content planned, from nothing.

1. 1
   Create your workspace

   Open the calendar and create a client. If this is just for yourself, name it after your own brand.
2. 2
   Add your first entry

   Pick tomorrow's date, choose the platform you post on most, and write a one-line caption idea. Leave the status as Idea for now.
3. 3
   Add four or five more

   Spread them across the coming week, mixing platforms if you use more than one. Don't worry about finishing the captions yet — a rough idea per entry is enough at this stage.
4. 4
   Move your best idea to Draft

   Pick the entry you're most confident about and write the real caption for it, then change its status to Draft.
5. 5
   Check the week at a glance

   Look at the calendar view and confirm nothing's bunched up on one day with nothing on others. Move entries around if the spacing looks off.

Turning a posted update into something you can actually report on.

1. 1
   Post it yourself, on the platform

   This tool doesn't publish for you — post as you normally would, directly on Instagram, LinkedIn, or wherever the entry is for.
2. 2
   Come back and mark it Posted

   Find the entry and change its status. This unlocks the analytics form for that entry.
3. 3
   Enter what you know

   Fill in whatever numbers are available to you right now — even a rough estimate is more useful than leaving it blank. You can come back and update it later as the numbers settle.
4. 4
   Add a note if it matters

   If there's context worth remembering (a client confirmed the number, something unusual happened with this post), use the notes field rather than trying to remember it later.
5. 5
   Check the report view

   Switch to the report and confirm the numbers you just entered show up in the platform total. This is the same view you'll use monthly once you have several posted entries.

The workflow for anyone planning content for more than one brand.

1. 1
   Create a second client

   Use the client selector to add a new workspace, named for the second brand or client.
2. 2
   Confirm it starts empty

   Switch to it and check that none of your first client's entries appear here. Each client is fully separate.
3. 3
   Add a few entries for this client

   Follow the same process as tutorial 1, but for this client's platforms and voice.
4. 4
   Switch back and forth

   Use the client selector to move between the two, and confirm each one shows only its own entries and its own report data.
5. 5
   Build a weekly habit

   For ongoing multi-client work, plan one client's week at a time rather than jumping between clients mid-thought — it keeps the voice and content consistent per client.